If you’re a small business owner in New York City with a WordPress website, you know just having an online presence isn’t enough, you need tools that help you attract visitors, track performance, and grow smarter. The good news? Google offers a suite of powerful tools that do exactly that, and they’re completely free. In this post, we’ll cover 3essential (and free!) Google tools every small business website should be using, plus a few bonus ones you may not have heard of. Whether you’re just launching your site or looking to optimize an existing one, these tools will give you the insights, visibility, and control you need to succeed online.
Google Business Profile
(formerly Google My Business)
Why: It lets your business show up in local search and Google Maps. You can list hours, services, photos, and respond to reviews.
Use it for:
- Showing up in local search
- Getting more customer calls and visits
- Building trust through reviews
Google Analytics (GA4)
Why: Understand who visits your website, where they come from, and what actions they take.
Use it for:
- Tracking website traffic
- Identifying popular products or pages
- Improving marketing strategies
Google Search Console
Why: Monitor your website’s presence in Google Search. Get alerts about indexing issues or SEO problems.
Use it for:
- Making sure your site is discoverable
- Finding search terms people use to find you
- Fixing technical SEO issues
Bonus: All of these tools come included FREE with every small business website developed by us here at TThinks.
Ready to launch? Let’s talk.