If you’re a small business owner getting ready to launch your first website, it’s easy to feel overwhelmed by all the features, pages, and design trends out there. But here’s the truth: a successful website doesn’t have to be complicated. In fact, the best ones start with just three essential pages – and grow from there.
Let’s break down the foundation every website needs:
- Home Page – Your First Impression
Your homepage is your digital welcome mat. It’s often the first thing visitors see, so it needs to quickly and clearly explain who you are and what you offer. Think of it as your 24/7 salesperson — available day or night. A clean, well-structured homepage includes a headline, short intro, highlights of your key services or products, and a clear call to action. - About Page – Build Trust
People want to know who’s behind the business. Your About page is your chance to tell your story – why you started, what you stand for, and who you serve. Sharing your mission, values, and even a photo of your team helps build trust and connect with your audience on a human level. - Contact Page – Make It Easy
Whether it’s a simple form, your email, or links to social media, your contact page should make it effortless for people to reach you. Include all the key ways someone can get in touch, and if applicable, add a map or phone number too.
Here are more pages you can later
Services/Products – Highlight what you provide with clear descriptions and pricing if applicable.
FAQ – Answer common questions to reduce inquiries and improve user experience.
Testimonials/Reviews – Showcase real customer experiences to boost credibility.
Blog/News – Share insights, updates, and industry trends to engage your audience.
Policy (Privacy Policy) – Inform users how their data is collected and used (important for compliance).
Terms & Conditions – Set the legal framework for using your website and services.
Start Simple. Scale As You Grow.
At TTHINKS NYC, we specialize in building WordPress websites that are smart, simple, and scalable. That means you can launch with just the essentials – and easily add new pages, content, or features as your business grows. Whether you want to add a portfolio, an online store, a blog, or booking tools later on, your site will be ready.
You don’t have to do it all at once. Just start. Start with a solid foundation – and build up from there.
Need help getting your starter website (check out our starter website special) off the ground? Let’s talk! We’re based in NYC and build WordPress websites for businesses like yours – ready to grow and thrive online.