Whether you’re a solo lawyer or a growing legal team – your website is your first impression. In fact, most clients will judge your professionalism based on what they see online before they ever pick up the phone.
Trust is everything in law. If potential clients don’t feel safe and confident within seconds of visiting your website, they’re gone.
That’s why having the right features on your law firm website is not just nice – it’s essential. The good news?
A well-built WordPress website gives law firms the flexibility, security, and features needed to stand out, especially in a competitive market like New York City.
In this article, we’ll explore the must-have features every lawyer’s website should include and why WordPress is the ideal platform for lawyers looking to attract and convert local clients.
Clear Practice Areas
Break down exactly what you do: Family Law, Immigration, Business Contracts, etc. Use pages to organize and present each service cleanly (and separately).
Attorney Bios with Credentials
Clients want to know who they’re working with. Use “Our Team” pages and layout to display your attorneys’ experience, education, and bar memberships.
Easy Contact Options
Include a contact form with encryption or HIPAA compliance to let clients safely request consultations, clickable phone number, and physical address with embedded Google Maps. Make it ridiculously easy to get in touch.
Client Testimonials or Case Results
Use testimonials to show real stories or case outcomes – just be sure you’re ethically allowed to publish them.
Legal Blog or Resources Section
Show your authority with well-written legal articles or FAQs.
Clear Calls to Action (CTA)
Whether it’s “Schedule a Consultation” or “Speak with an Attorney,” every page should guide the visitor toward the next step.
Bar Certifications and Legal Badges
Display your bar memberships, certifications, and legal affiliations.
Clear Privacy and Disclaimer Pages
Legal websites must include a privacy policy and disclaimer to protect both you and your visitors.
The website should contain a statement that clarifies the limitations of information provided on the site, emphasizing that it does not constitute legal advice and does not create an attorney-client relationship.
Your law website shouldn’t just look good – it should reflect the trust, professionalism, and clarity your clients expect from your practice.
At TTHINKS, we specialize in WordPress website development for law firms in New York City. Whether you’re a solo attorney in Brooklyn or a multi-partner firm in Manhattan, we’ll help you create a powerful online presence tailored to your practice.
Contact us today to get started with a high-performing legal website built for NYC’s competitive legal market.