If you’re running a business – whether you’re just starting out or have been going strong for years – but still don’t have a website, here’s the truth: you’re missing opportunities. People are searching online right now for exactly what you offer. If they can’t find you, they’ll find someone else.
But launching a website doesn’t have to be overwhelming or expensive. A starter website gives you the essentials to get online fast, look professional, and grow when you’re ready. It’s not about having everything, it’s about having the right things.
Here are 5 must-haves for your first smart, simple starter website:
- A Clear, Compelling Home Page
Make a strong first impression. Start with a headline that tells visitors what you do and who you help. Add a short paragraph and a clear call-to-action like “Book Now,” “Request a Quote,” or “See Services.” - Your Story or About Section
Tell people who you are. Even a brief intro builds trust and human connection. Whether you’re a local expert, family-run business, or creative startup, sharing your mission helps customers feel confident in choosing you. - Services or Product Highlights
List what you offer in a clear, easy-to-read way. Whether it’s three services or a handful of products, explain what each one does, and make it easy for customers to take the next step. - Contact Info & Social Proof
Make it easy for visitors to reach you – include your phone, email, and a contact form. Add real customer reviews, testimonials, or “as seen on” logos to boost trust and credibility. - A Blog or News Section (Even Just One Post!)
You don’t need to post weekly. But a single blog post or update can show that your business is active, give you a little SEO boost, and give customers more insight into what you offer.
Why WordPress is the Smart Choice for a Starter Website
WordPress is flexible, powerful, and built to grow with your business. It’s easy to edit, SEO-friendly, and packed with plugins that let you add features – like online booking, e-commerce, or contact forms – when you’re ready. Plus, you can scale without starting from scratch.
Important, your site should reflect your business personality – whether that’s clean and modern, bold and edgy, or warm and handcrafted.
Check out our starter website special.